OVERVIEW

When two of Australia’s biggest and best known retail freight and logistics companies (Australian Air Express and Star Track Express) merged to form one national company, STARTRACK, we were engaged to develop and launch a bold new identity across multiple mediums, reflecting a renewed determination to deliver outstanding customer service.

APPROACH

The design process began with a detailed brief and a series of brand workshops with existing clients from both businesses. Armed with valuable insights into the culture and identity from an internal audience perspective, the creative team established common perceptions and gained valuable customer insights.

RESULT

At the conclusion of the rollout, over 3000 vehicles will have been rebranded; new print advertising, stationery, signage, satchels, internal and external brand promotions designed; and a new website and a TVC created specifically for in-flight and SkyNews.com

BRANDING
UNIFORMS
VEHICLE LIVERY
ADVERTISING
ENVIRONMENTAL SIGNAGE
WEBSITE
TVC

Working closely with Serco Sodexo, Three's a Crowd developed a custom built solution using our proprietry Threeware CMS to bring the non-combat uniforms online for the Australian defence force.

With a secure registration process, the system is designed to seamlessly connect members of the ADF directly to any number of Defence clothing stores nationwide.

The system is driven by a fulfillment and support administration system that is controlled by a trained Help desk team and fulfilled directly by all invovled stores nationwide.

The system boasts dynamic popular item promotion, smart search, rich navigation, and workflow to streamline communications between the stores and the helpdesk.

Sit back and savour our latest campaign for the purveyors of impeccable suits, Flair Industries. This is a tale of presence and personality; a story that's told through lighting, styling and art direction, moving seamlessly from one image to the next. We set out to create a campaign portraying a man for all seasons. He's modern, desirable, uncompromising and surprising, with just a hint of danger and an element of risk. So what lies beyond the man in the image? Let your imagination take over. But be assured, the suit is only half of the story.

Wolford Melbourne required an online retail site to integrate directly with their POS system (AP21). It needed to connect with stock control systems, pricing modules, and address the individual business rules related to each product. They also wanted an intuitive Content Management System that didn’t require a degree in HTML coding in order to change their banners and content.

That was exactly what we delivered + more utilising our own proprietary Threeware CMS and enews systems.

Make sure you sign up to their eNewsletter for the great deals that they regularly promote.

In support of a good cause, Three's a Crowd developed the branding and communication devices for Footys4all to get them off to a good start. Some components included logo development, website, enews, stationery, tag line, + more.

Congratulations for the Footys4all crew are also in order as they have just been selected as the Charity of Choice by the Australian Olympic Committee.

OVERVIEW

When Lanier approached Three’s a Crowd about a digital campaign to drive customers to their website they had been focussed on promoting their business services – developing campaigns on a case by case basis, adding to the website as they went. We had the advantage of being able to step back and assess the bigger picture.

APPROACH

After a series of workshops, competitor analysis, detailed review of the brand, a visual audit of the existing marketing & sales collateral and the Lanier website, we determined that in order for the campaign to be effective we would need to address all these elements so we could ensure the best result for the campaign.

RESULT

We looked at it from a holistic and long term point of view in regard to the Lanier Brand as opposed to a one off project with no guarantee for success. The results speak for themselves.
– Reduced bounce rate from home page by 50% (60% to 30%)
– Increased unique visitors by approximately 1000 visitors per month which in turn has   increased Return visitors
– Increased contact page views by about 150 visitors per month
– Increased key page views (MWS, ITS etc) from minimal or no views to 3-5% of all traffic.

POSITIONING
BRANDING BROCHURE
COLLATERAL
WEBSITE